Our Mission

Our mission at Bobcat is to be recognized as a world leader in the engineering, manufacture, and marketing of compact industrial, construction, and agri-business equipment, attachments and related services.

Our Values

Our values work to assure our company's success and the personal fulfillment and well-being of our employees through:

Commitment to superior customer satisfaction

We believe in building loyal, trusting partnerships of our employees, dealers, and customers by striving to exceed customer expectations and consistently providing high value for their investment, by being responsive to their needs.

Commitment to world leadership

We believe that innovation in the development of our products, processes and services is necessary to achieve and sustain world leadership and that this is accomplished by encouraging creative risk taking and using leading technology.

Trust and respect for the individual

We believe that providing our employees challenges for growth and recognition demonstrates a long-term commitment and provides a promising future for them. Respect for every individual builds a team of empowered, self-motivated and creative employees, committed to excellence.

Cooperation and communication

We believe that cooperation among employees, shareholders, dealers, customers, and suppliers is essential for continued success, that open communication and cooperative teamwork produces a work environment for constructive decision making.